May 2022

For the past three years, the Greenheart team has been building out a global model focused on producing CBD (the legal derivative of hemp) and targeting increased CBD cultivation by farmers worldwide. To do this, we have modelled multiple cases of expansion using blockchain technology and market leading DeFi platforms. Utilizing the official Greenheart CBD Decentralized Application (dApp), we provide technology loans to farmers to grow CBD internationally.

The primary concept is based on a DeFi dApp to increase farmers' income across the world by providing them with all the tools and knowledge they need for CBD production. By leveraging advanced Artificial Intelligence Drone technology and Big Data analytics, we will be able to maximize returns from CBD cultivation, providing farmers with much higher income compared to existing agricultural crops.

The CBD industry is one of the fastest growing retail segments globally. Forbes estimates the global market for CBD will reach $20 billion by 20241, a huge increase on sales of approximately $500 million in 2018.

Despite the rapid growth of the CBD industry, mainstream banks have failed to provide adequate financing to farmers2. The Greenheart CBD dApp will initially focus and achieve POC for this aspect within our wider product strategy.

The project is led by Greenheart CBD3, a fast-growing profitable global organic CBD producer. The implementation of the project will increase company profitability and revenue, while also enhancing operational efficiency and accelerating the company’s global expansion.

The Greenheart CBD Token’s unique selling proposition (USP) is that, a multi-function DeFi dApp which is beneficial to all members of the CBD farming community did not exist. The current technology and CBD platforms were too generalized. Greenheart uses its deep domain expertise and experience growing CBD from “seed to shelf” to provide this expertise and resources to the CBD community globally. The dApp is initially led by Greenheart CBD, before being expanded to community led crowd funding and potentially other ESG related sustainability initiatives.

1 - Forbes estimates the global market for CBD will reach $20 billion by 2024. https://www.forbes.com/sites/irisdorbian/2019/05/20/cbd-market-could-reach-20-billion-by-2024-says-new-study/

2 - Mainstream banks have failed to provide adequate financing to farmers. https://www.nbcnews.com/business/business-news/cbd-products-are-flying-shelves-so-why-are-banks-son1068151

3 - Led by Greenheart CBD. http://greenheartcbd.com/

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